content development

Built/improved/scaled company’s product copy by writing, editing, proofreading, designing, and publishing internal and external sales collateral. Acted as a brand ambassador and product expert, answering internal and external customer questions and providing guidance and training to help answer future questions.

Developed and implemented content marketing strategies, communication plans and projects from concept to completion while partnering with leadership in a fast-paced and heavily cross functional environment.

Translated complex science-based product claims into easy-to-understand, customer-friendly feature and benefit copy points.